Bill Wheatley is a former executive vice-president of NBC News and a onetime news director at WBZ-TV, Boston. He teaches at Columbia University’s Graduate School of Journalism.
At NBC, he had executive responsibility for the network's domestic and international news gathering and for its hard-news programs. He also served for five years as executive producer of NBC Nightly News and was closely associated with NBC's coverage of U.S. politics, overseeing the network's efforts in a half-dozen Presidential elections. He interrupted his career at NBC twice to study at Harvard University, as a 1977 Nieman Fellow studying American social history and as a Shorenstein Fellow studying Presidential leadership.
He holds a bachelor's degree in History from Boston College and a master's degree in Broadcasting from Boston University. He was born and raised in New York City, where he lives with his wife and two sons.
What should TV stations do with all that negative ad money?
COMMENTARY | December 18, 2011
2012 will be a boon for TV stations. Bill Wheatley suggests they set up ‘Windfall tithing’ operations, pumping 10 percent of their bounty into solid election-year reporting to counter some of the misleading and even false commercials they will be running.
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